You will never look at a bottle of wine in the shop the same way again...

Join Mehdi Bouhassoune, Singapore-based French author of Why Did You Buy That Drink?,  as he explores wine purchase decisions through the lens of behavioural and marketing science. Blending anecdotes with cultural insights, he invites us to look at wine the way we often experience it: emotionally, socially and sometimes irrationally. 

Book available for purchase and signing on event day.

About the author

Mehdi Bouhassoune is a marketing strategist and author of Why Did You Buy That Drink? The Surprising Science Behind Everyday Purchases. His work explores how people make choices in everyday contexts, drawing on behavioural science, culture and storytelling. He regularly speaks on decision-making and perception, helping audience better understand not just what people choose, but why.

Synopsis and book reviews on Mehdi's website.